A comprehensive phone survey in less than 24 hours.
A few years ago, we got a call from a marketing decision-maker at 11:00 AM asking if it was possible to test a concept and get results before an important meeting the next morning at 8:30!
At 2:00 PM, we submitted a draft questionnaire for approval and the first interview began at 6:00 PM. By 9:30 that night, 323 phone interviews were completed and available for analysis.
Our team worked until midnight and by 1:00 AM, we e-mailed a topline report to the head of marketing who entered the meeting a few hours later with a solid understanding of the consumers’ opinion on this $125 million decision.
Nothing is impossible.