What your supplier doesn’t want you to know
about conducting research today!
Never before has the reputation of the Market Research industry been at such risk. Conducting a projectable survey today is no longer “business-as-usual”. The percentage of households with only a cell phone line is growing exponentially. The vast majority of internet users are no longer inclined to participate in surveys. And the return on mail surveys remains very low.
Using mixed methodology appears to be a solution but it doesn’t address the key problem. De-duping professional participants is definitely needed but it doesn’t address the key problem either. Unfortunately, the industry hasn’t focused on the root cause of the problem yet. Kantum research knows about these new research issues and will help you develop the right data collection strategy to overcome the risks posed by poor samples and low cooperation rates.